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An SBDC
Best-Practice Program
Established
in 1992
The Certified Business Advisor® (CBA) program is an eLearning certification program developed specifically for the SBDC employed professional who counsels, guides and informs potential and existing entrepreneurs.
CBA graduates receive a certificate from The University of Toledo, College of Business Administration (COBA), Graduate Program.more...

SBDCs of Ohio has been approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102.
SBDCs of Ohio is authorized by IACET to offer 13 CEUs for this program.
Take the I-CBA Route
to Client Counseling Success

CBA Course Modules
CBA consists of three
online modules in the following disciplines:
- Human Resources
- Accounting/Finance
- Marketing
Each module includes the following topics, along with case studies and open-book exams:
Human Resources
- Overview of HR
- Analyzing Job & Task Requirements
- Employment Laws
- Assessing Need for Employees
- Conducting Basic Applicant Screening
- Orientation and Training
- Compensation and Benefits
- Safety and Health
- Appraisal, Discipline, Termination
- Unions
Accounting/Finance
- Business Entities
- Funding Amount and Sources
- Financial Statements
- Financial Statement Analysis Techniques
- Cost-Volume-Profit Analysis
Marketing
- Introduction to Marketing
- Market Feasibility Study and Marketing Information
- Strategic Planning, Marketing Plan and Portfolio Models
- Customer Relationship Marketing and Consumer Behavior
- Market Segmentation, Market Targeting, and Positioning
- Product/Promotion/Pricing/Place Management
CBA includes certain topics for reading only, no exams:
- Entrepreneur Overview
- Assessment for Prospective Entrepreneur
- Intellectual Property Protection
CBA Test Question Standards
Click here to view the grading rubric to understand how the essay test questions are assessed.
Registration Fee
Call for details— Refunds issued within 30 days of registration provided no exams were submitted.
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The
Place Where Leaders Are Made!
Developed by graduate business school professors,the CBA program offers a concise, yet
comprehensive, up-to-date curriculum designed
for maximum on-the-job performance.
Modules are segmented by:
- Human Resources
- Accounting / Finance
- Marketing
Topics and tools within each module were
produced specifically for small
business/entrepreneurship development
including
marketing, accounting/financial
management and
human resource management.
CBA also consists of required readings
on
Entrepreneurship and Intellectual Property protection. |
Certified Business
Advisor®
Training Testimonials
“I was hired as a market research analyst for an SBDC. I was interested in finance and accounting when I earned my MBA, and before joining the SBDC worked as a financial analyst for a large company. I was comfortable with data and analysis, but I did not know much about marketing. The CBA curriculum exposed me in a detailed way to the fundamentals of marketing. What I learned in CBA helped me better understand how market research fits into devising a firm’s marketing plan and strategy. I purchased one of the books referenced in the curriculum for use in my office. I’m glad I took the course.”
James Atkinson, MBA, CBA
Market Research Analyst
Arkansas Small Business Development Center
University of Arkansas at Little Rock
“I found the course to be worthwhile. I have good credentials (MBA) and a tremendous amount of experience (20+ years), including a partnership in a CPA firm. While I had the expertise in most areas, it was a good review. I appreciated the diversity of the coursework and think it will convey to CBA participants that they need to broaden their knowledge and experience base. In the end, I believe that this course sets a high minimum standard for the network.”
Dan Anderson, MBA, CBA
Director,
Small Business Development Center
Montana Business Assistance Connections Inc
“The content and depth of the material is good, and I have already used much of it when counseling clients. I have found the information covered to be quite relevant to the tasks of a business advisor. I truly believe the CBA program has great value.”
James R. Griggy, CBA
Ohio SBDC
Summit Medina Business Alliance
11 Benefits of
Certified Business Advisor®
( more... )
5 Distinguishing Features of
Certified Business Advisor®
( more... )
Contact Us
Small Business Development Centers
of Ohio
Ohio Department of Development
(614) 466-2711 or
(800) 848-1300 ext. 6-2711
e-mail: Domini Hunt |

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